My next business goal is to get IMU certified.  IMU offers a series of online classes and an exam that tests your inbound marketing knowlede.  I really don’t know what to expect but it is the first “exam” will have taken in 5 years and am looking forward to the challenge!

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For a year or so I have been a big fan of Hub Spot’s blog and webinars.  They are very informative with the basic information business owners need to get into social marketing and SEO.  The best part is that all their information is free!  I tested out their software today and am very impressed.  It is a little spendy for the small business owner who is only driving about 1K traffic to their site each month, but it is very good and will help to increase that traffic and generate leads if used properly.

I have a few more days of my trial and then I will post a more comprehensive analysis.

Another stumbled upon article about Copy Writing. This one is really good because it looks into the art of creating authority.

Authority is necessary for SEO and to convert leads into paying customers. For more info, checkout the Authority Rules pdf from Copyblogger, Brian Clark.

I have been using Tiny URL to shorten my URLs, but found bit.ly from a tweet with Social Media411. This tool is super cool since it will track clicks and look for duplicates, reporting clicks on these.

Check it Out

A  recent poll conducted by Razorfish reports that 71% of customers have been inspired to share product and service reviews.  This is just another indicator that Social Media is not knocking at the door, it is sitting at the kitchen table!

You can’t depend on traditional methods of marketing anymore.  You have to be inventive, proactive and responsive.  This new marketing genera will be your friend if you embrace it, but your foe if you avoid it.

Why is that?

Your potential customers are on-line researching you, your products and your prices  before you even know they exist.  As a business you have to know what they are finding when they search on-line.  If they are finding bad reviews on sites like Angieslist.com or yelp.com, you could be loosing customers very quickly.

Don’t let this negative effect turn you off; on the adverse side if you are getting posititve reviews, you are building a strong trust with that customer before they even walk in your door.  Good reviews will give you three fold the benefits that any ad will.

So What Do You Do?

Search your name and search your keywords.  Think like a potential customer so that you can see what they are seeing.  You will also want to update your listings on the review sites to ensure that the information is correct.  This will also help you SEO since you may gain a few new inbound links.

You can also setup blog alerts that will email you when a specific term (such as your business name) is searched.  You simply fill out the Blog Alert form and you are on your way to monitoring your social media exposure.

It has been a long time since my last post and a lot has happened.  I have spent a lot of time answering that tried and true cocktail party question, “so… what do you do”.  Am I a mom, a sales person, a business owner?  I really started stuttering when people asked me that.  I finally have the answer.  I am a business consultant who works primarily with small family owned businesses.
Some may say that is still very vague, but I feel like I have a very clear view.  Today, I am focusing on the Tire and Wheel industry.  I am helping a client determine the most effective software options for tire businesses.
I am also working with a marketing team to roll out two a new products and get ready for a busy marketing season.
Finally, I am wrapping up an SEO campaign that I would deem very successful.  I was able to get my client to the 2nd page for their primary keyword which has over 200 searches per day.  In the final weeks I plan to move into the top positions.  The next post will be my case study on that campaign.

It has been a long time since my last post and a lot has happened.  I have spent a lot of time answering that tried and true cocktail party question, “so… what do you do”.  Am I a mom, a sales person, a business owner?  I really started stuttering when people asked me that.  I finally have the answer; I am a business consultant who works primarily with small family owned businesses.

Some may say that is still very vague, but I feel like I have a very clear view.  Today, I am focusing on the Tire and Wheel industry.  I am helping a client determine the most effective software options for tire businesses.

I am also working with a marketing team to roll out two a new products and get ready for a busy marketing season.

Finally, I am wrapping up an SEO campaign that I would deem very successful.  I was able to get my client to the 2nd page for their primary keyword which has over 200 searches per day.  In the final weeks I plan to move into the top positions.  The next post will be my case study on that campaign.

This week I get the expected email from TP telling me that there is no more money in the budget for my contract.  I am offered a commission only position and a week to think about it.

During this economic crisis many people are faced with this uncertain feeling and despair, fear and joy.  Yes, I said joy.  Although I can not know if I will have money to pay the gas bill next month I am going to stay positive.  Mulling in self pitty and fear will only dig a deeper hole.

I have made the decision to do two things.  I am going to take the commission job.  I will use that to stay afloat and then I will purse my own company and provide New Media Marketing Services.  I am going to focus on a niche market though.  I will use my resources, my husbands landscaping company, as a test case.  If I can get that to the top position for “landscapers utah” then I simply go after contractor websites.  I may even be able to monetize on development services since most contractor sites are sub par.

1. Unlike other service companies, construction/contract companies are just now coming into the technology area.  Most contractors have avoided websites because technology is so far from what they do.

2. I can play the one-man-band card.  These guys will be able to quickly feel comfortable with me.  I am a business owner, my husband does what they do… I know how they feel.

3. Oh ya, my husband… my best resource.  He is budy-budy with a plethora of contractors.

If I can with in this areana then I don’t have a chance anywhere else.