August 2009


My next business goal is to get IMU certified.  IMU offers a series of online classes and an exam that tests your inbound marketing knowlede.  I really don’t know what to expect but it is the first “exam” will have taken in 5 years and am looking forward to the challenge!

For a year or so I have been a big fan of Hub Spot’s blog and webinars.  They are very informative with the basic information business owners need to get into social marketing and SEO.  The best part is that all their information is free!  I tested out their software today and am very impressed.  It is a little spendy for the small business owner who is only driving about 1K traffic to their site each month, but it is very good and will help to increase that traffic and generate leads if used properly.

I have a few more days of my trial and then I will post a more comprehensive analysis.

Another stumbled upon article about Copy Writing. This one is really good because it looks into the art of creating authority.

Authority is necessary for SEO and to convert leads into paying customers. For more info, checkout the Authority Rules pdf from Copyblogger, Brian Clark.

I have been using Tiny URL to shorten my URLs, but found bit.ly from a tweet with Social Media411. This tool is super cool since it will track clicks and look for duplicates, reporting clicks on these.

Check it Out